Charmin says they've made the perfect toilet paper roll for people who don't like changing it.
Now you have to find a place to store it.
The company calls it the "forever roll."
It doesn't last forever, unfortunately, but they say it can last up to a month for a normal household or up to three months if you live alone.
You may have realized you can't just put this on any old toilet paper holder.
So the company says the rolls have a 'starter kit,' which come with a specially-designed stand.