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What Really Goes into a Successful Super Bowl Party

Posted: 11:17 AM, Feb 04, 2020
Updated: 2020-02-04 11:17:06-05

Each year, over 180 million Americans tune in to watch the Super Bowl – and Super Bowl Sunday ranks as one of the country’s biggest food consumption days, second to only Thanksgiving. As we approach the big game, companies are attempting to figure out what people want, how much and where it needs to go for people to buy it. How do they do it? AI, of course.

The biggest snacks last year may not be the most popular this year so, to be more accurate and deliver on customer demand in a cost effective, efficient way, companies are now using AI and machine learning to figure this out.

LLamasoft works with many of the country’s largest food and beverage manufacturers to predict this year’s hottest snacks and tackle the logistical challenges of making sure the right amount of snacks are in stores before Game Day. This year, they are expecting Americans to consume 1.3 billion wings, 13 million slices of Domino’s pizza, 14 billion hamburgers and 51.7 million cases of beer.