The Morning Blend


True Car Buying Tips

Posted at 1:06 PM, Jan 06, 2021
and last updated 2021-01-06 13:06:37-05

Alain Nana-Sinkam is a 25-year auto industry veteran, currently serving as Vice President of Corporate Development and Strategy for TrueCar. In his role, Alain works to assemble TrueCar’s strategic roadmap, and explores and develops business relationships, partnerships, and initiatives to most effectively deliver on company goals .He also has served in various leadership roles for ALG, the industry benchmark for residual value forecasting. Alain previously worked at Wells Fargo Auto Finance and HSBC Auto Finance and started his career in an auto dealership. As a result, he has unique perspective on the auto business, having spent time on “both sides of the desk” in the car buying and financing experiences. Alain speaks at various automotive conferences throughout focused on auto finance, auto retail, automotive technology and consumer insights.He is a commonly leveraged by media as an expert on car buying, car financing, leasing versus buying, buying new versus used as well as automotive industry trends, insights, consumer behavior, risks and innovation.