This past year, for the first time ever, revenue from streaming services surpassed revenue from the sale of traditional formats. As we approach the summer of 2018, this trend doesn’t seem to be slowing down any time soon.
Spotify, the world’s largest global music streaming subscription service, has been the driving force behind this shift, transforming the way people find and enjoy music – what’s more, it is completely free.
While nearly 100 million people currently enjoy Spotify’s free services, the platform hasn’t been updated since its launch in 2014. Over time, consumers expectations on how, when and where they listen to music have changed, and Spotify has responded, unveiling a new free experience tailored to each user.