With many companies operating virtually and business travel still largely on hold, many consumers feel like they’ve been living a real-life “Groundhog Day,” working and living in the same space at home, day in and day out. People are yearning for more control of their time and space and looking for a change of pace and scenery, while remaining safe. They miss the excitement and anticipation that planning a trip offers, whether for work or leisure.
As a result, consumers are starting to redefine the boundaries of work, life, and leisure. For many, the acronym WFH or “work-from-home” has evolved into “work-from-hotel,” a trend that gives consumers the much-needed change of scenery and boost of productivity they crave for themselves and their families.