Napa, Calif. (Aug. 21, 2018) — emBRAZEN wines take inspiration from extraordinary women of the past who dared to shatter convention. Available nationwide, the trio of California wines, including a Chardonnay, Cabernet Sauvignon and Red Blend, each feature a historic female pioneer who defied convention and sought to bring about positive change in the world. The labels come to life through augmented reality driven by the Living Wine Labels app, as each heroine shares her personal story.
emBRAZEN is more than just a wine brand. It’s a call to arms, encouraging women to reclaim their narratives and rewrite history. emBRAZEN invites the next generation of women to Take Up The Torch and lend their strength to make a lasting impact in the world.
Women are paving their own paths and taking control of their futures by speaking boldly to ignite progress and change the world,” says Patricia Montagno, Vice President of Marketing for Treasury Wine Estates, the parent company of emBRAZEN. “Through our Take Up The Torch program, emBRAZEN recognizes local unsung heroes who deserve support to achieve their community enhancing goals.