After seeing posts and stories of hundreds of Americans using their creativity to give back, and learning that almost three quarters of their customer network were interested in making supplies to help, Michaels is set-out to celebrate these makers and encourage others to join by sharing the stories of those who are giving back.
Throughout May, anyone can nominate a Difference Maker by sharing their story on Facebook or Instagram and using the hashtag #differencemakers. Those selected will be featured on Michaels website as an inspiration to others.
To help share this message, interviews are available with two inspiring creators who can discuss how they are helping support those in need during the pandemic, how you can use crafts to make a difference or nominate a local difference maker in your community who has been using crafts to giving back.
