The holiday season is a heartwarming time where people also give back to the causes we care about, whether in our own community or across the globe. GivingTuesday, celebrated on the Tuesday following Thanksgiving in the U.S., is fueled by the power of social media and collaboration. Last GivingTuesday, people raised $125 million on Facebook via its fundraising tools and the company is looking to keep the spirit of generosity going this holiday season with this match and new products.
This GivingTuesday, Facebook will match up to $7 million in donations made on donate buttons and fundraisers on Facebook for US nonprofits. With organizations big and small, there are over 1 million nonprofits that can fundraise on Facebook, so it’s easy to find either a local or national organization to support. Since 100% of donations made go directly to the nonprofit organization, you can be sure that every dollar goes to the nonprofit you’re supporting. Just in time for GivingTuesday, Roya Winner, Communications Manager for Social Impact at Facebook, will share how you can give back this holiday season and beyond in easy and impactful ways.