ifaw, a global animal welfare and conservation nonprofit organization, unveils a bold new brand, including a new logo, website and approach to how NGOs should function in the 21st century. The change comes at a critical moment when awareness and action, from both experts and everyday people, is critical to save animals, people and the planet.
The doomsday narrative in the conservation/environmental movement is real. It is easy to jump on this bandwagon. However, IFAW has chosen to adopt a different narrative, one based on reason and science – and now is bringing everyone along in their push for progress, be it governments, local communities, other NGO partners, as well as each and every human being that has an interest in the sustainability of this planet we inhabit.