National Infertility Awareness Week is April 23rd through April 29th. The experience of struggling to conceive can present many stress-inducing, challenging life situations which have the potential to cause distress throughout the family building journey, ranging from uncomfortable exchanges at family gatherings to tackling emotional discussions in the workplace.
Dr. Alice Domar and Dr. Elizabeth Grill, reproductive psychologists with more than 45 years combined experience at two of the most prominent infertility centers in the nation, came to understand that the everyday scenarios that women face while trying to conceive can be the most emotional aspect of the process. Having provided counseling for women, men, and couples as they work to build their families, they realized there was a significant unmet need in this arena and wanted to create a solution that could provide these individuals with the support they need at the exact moment they need it, whenever and wherever that may be.
To assist people through these difficulties, they developed the first-of-its-kind recently-launched free FertiCalm app which uses cognitive and behavior techniques to provide more than 500 custom coping options for more than 50 specific situations. The app offers 12 broad categories of different situations that one struggling with infertility may be placed in and offers several different suggestions/solutions an individual can use in those scenarios to cope. The app provides women with strategies that can help them feel emotionally healthy, empowered, and in control of their lives again.