The Morning Blend


How COVID-19 Challenged and Changed Senior Living Communities

Brookdale CEO, Cindy Baier, Discusses New Book: Heroes Work Here
Posted at 2:43 PM, Jun 02, 2022

Few leaders were watched as closely during COVID-19 as Lucinda M. Baier. As the President and CEO of America’s largest senior living company, Baier’s decisions steered an industry through its most tumultuous times and helped save lives. For Baier, every choice mattered and now she is revealing the lessons she and her team learned to achieve the success they earned.

In Heroes Work Here: An Extraordinary Story of Courage, Resilience, and Hope from the Front Lines of COVID-19, Baier shares a behind-the-scenes look at how her company navigated the pandemic. With a responsibility to tens of thousands of residents and associates and $3.5 billion in revenue on the line, the stakes could not have been higher. Woven together with her own personal accounts, Baier shares the stories of those who proved pivotal in helping save lives and maintain the business throughout COVID-19.

Heroes Work Here sets a new gold standard for crisis management. It’s a perfect primer for leaders wanting to stay one step ahead of any crisis and a poignant reminder of the wonders that result from a culture of caring

Paid for by: Brookdale Senior Living