It might sound unbelievable, but your hearing is as unique as your fingerprint. It’s true. Someone’s hearing experiences are individual to them, and the way they hear sounds is different to anyone else.
Yet, the most commonly worn hearing aids use a standardized approach modeled on an ‘average ear’, which can often compromise sound quality with 93% reporting trouble hearing in noisy environments and 55% getting confused about where sounds come from. In fact, hearing loss can cause a person to miss out on hearing the moments that matter most.
The problem is so big that according to the National Institutes of Health, nearly 30 million Americans have a hearing loss and could benefit from using hearing aids but fewer than 16% have ever used them.
Chances are there is someone in your audience that could benefit from wearing a hearing aid or is in need of an upgrade to a model that works specifically for them.
October is National Audiology Awareness Month and serves as a time to provide the resources and information so they can take the next steps and make the right decisions in choosing the hearing aid that will be right for them.