Country western superstar singer/songwriter Joe Nichols is world-famous as a chart-topping regular with such hits as “Freaks Like Me”, “Brokenheartsville”, “Gimmie That Girl”, “Sunny and 75”, and countless more. However, what most of his fans do not know is that Joe lost his father Michael to a rare and fatal lung disease called idiopathic pulmonary fibrosis (IPF) after numerous misdiagnoses and years of suffering continuing, disruptive, respiratory symptoms. To raise awareness of this lesser known disease and encourage others to avoid the same prolonged pre-diagnosis experience as his father, Joe is involved in the launch of a new awareness campaign called “Breathless: A Behind-the-Scenes Look at IPF.”
The “Breathless” campaign brings together real people sharing real stories about how IPF has touched and impacted their lives and seeks to educate and empower those living with the disease to seek early diagnosis and treatment. The campaign website www.BreathlessIPF.com features a number of engaging resources for people living with IPF and their caregivers, and Joe is asking that even those people who are not personally affected by this disease visit the website and share the campaign content via Facebook or Twitter. Doing so may reach someone in need, providing valuable information that may spur them to take action.