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Activities You Love to Do

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Millions of Americans enjoy active hobbies, like singing in choirs, gardening, swimming and biking. But when faced with a difficult health diagnosis, they may not think to discuss their hobbies with their doctors.

Research shows that in some types of lung diseases, such as the rare, serious condition called idiopathic pulmonary fibrosis (IPF), there is a disconnect between the information patients want at diagnosis and what they actually receive from their physicians.1

To better understand what causes this disconnect and offer ways to improve patient-physician conversations, Genentech conducted two new nationwide surveys of people with chronic lung conditions – such as chronic obstructive pulmonary disease, asthma and IPF – and the doctors who treat them.

The surveys explored the potential role that cognitive biases play in conversations about healthcare.2 Cognitive biases are subconscious mental shortcuts that the brain uses to conserve energy3, but these automated processes can influence behaviors in both doctors and patients and impact rational decision-making – all without doctors or patients being aware of their influence