A big concert set for December 9th is expected to draw thousands to Downtown Naples.
Sugar Ray will headline a concert called "Naples is Rockin" and will benefit communities devastated by Hurricane Irma.
"The concept when we initially started was to let, not only the region and the state know, but the entire country know that Naples is wide open for business and we're ready for everyone to come visit us," said Tiffany McQuaid of McQuaid Marketing.
McQuaid helped launch the idea to have the Irma relief concert, which will be held across the street from the Shops at Bayfront, on Naples Square.
Bayfront hosted a concert series "Rockin on the Bay" from 2013-2015. It was cancelled due to complaints about noise. But some residents were sad to see it go.
"The noise was never an issue, I don't understand why they used that as an excuse to discontinue it, my recollection was it was one maybe two residents out of the whole association that complained about it," said Scott Delboccio, who lives at Bayfront.
McQuaid says the venue for the concert is perfect because there is more space, and a shuttle will be offered to get people to and from the event.
However, it's too soon to say if the "Naples is Rockin" series will become a permanent fixture on the naples music scene.
"Every good event needs to take some twists and turns so who knows what the future holds," said McQuaid.
Every dollar raised from ticket sales will go toward Irma relief in Southwest Florida.