HENDRY COUNTY, Fla. -- An animal rights group is installing a billboard encouraging people to go vegan near where a truck crash killed dozens of cattle.
People for the Ethical Treatment of Animals says the billboard will be near the site of the July 10 crash on County Road 833 in which a truck carrying cattle overturned. 37 cattle died in the crash.
The group posted a similar billboard featuring a turkey in Fort Myers last year.
PETA Executive Vice President Tracy Reiman says that even though the cattle were presumably headed for slaughter, their deaths could have been prevented. "PETA's billboard will remind people that the best way to prevent tragedies like this one is to help keep cows off the road in the first place by going vegan."
PETA says that before their journeys by truck, cows are kept in cramped feed lots and branded without pain relief.