Local experts explain the strategy behind election text messages

Posted at 9:51 PM, Oct 26, 2020
and last updated 2020-10-27 00:12:42-04

FORT MYERS, Fla — Tired of election 2020 text messages? You're not alone

Thousands of people are complaining about the many messages they're getting daily.

You've probably have been texting "stop" a lot these days because of an endless stream of election 2020 text messages.

And if you missed out on the texts, your mailbox is probably full of campaign material.

But do they actually work?

FOX 4's Rochelle Alleyne spoke with two FGCU professors to get some answers.

Here's why they say campaigns are blowing up your phone even more, this year.

"If it comes to your phone, you pay more attention to it versus your mailbox," Khaled Aboulnasr, an FGCU Marketing Professor, says.

"The traditional forms of campaigning, meetings, rallies, you don't see them," Peter Bergerson, an FGCU Political Science Professor, says.

Those professors also say undecided voters are the key targets of these tactics.

"If you're indifferent if you're in the indifference threshold and research has actually shown that in the context of marketing too, if you're closer to that threshold of indifference, then these messages could be effective," Aboulnasr says.

They're effective but not by much when it comes to actually changes people's minds about how they'll vote.

Professor Peter Bergerson says above all else, the goal here is to make sure you remember more than just the presidential candidates when you get your ballot.

"Most of the political chatter is consumed by the two presidential candidates. And what gets lost is those who are running for local office, state representative, perhaps the sheriff, city council, county council," Bergerson says.

And here's why Bergerson also says this year you'll likely keep getting more right up until election day.

"Close elections, they're often decided by very small margins," Bergerson says.

Key Dates and Deadlines in Florida

Tues, Nov. 3: In-Person Voting
Fri, Nov. 13: Absentee/Mail-In Delivered By Date