NAPLES, Fla. -- New research shows that the number of visitors to Collier County was up more than 12 percent last month, compared to last year.
Collier County tourism research shows 154,000 visitors stayed in paid lodging in October, an increase of 12.7 percent over October 2018.
Those visitors also spent more 16.4 percent more, resulting in over $143 million in economic impact to the county.
Visitation, occupancy, spending and other key tourism indicators were reported Monday at the monthly Collier County Tourist Development Council meeting, based on this month’s report from Tampa-based Research Data Services, Inc.
Additional highlights for October compared to the same month last year include:
· Occupancy rose 5.3 percent to 67.5 percent
· Average daily rate increased 4.3 percent to $176.70
· Revenue per available room grew 9.9% percent to $119.30.
Other positives coming out of the October visitation report include strong growth in visitation from the Midwest, up 22.8 percent; the number one in-state Florida market, up 8.7 percent, and Europe including both the U.K. and Germany, up 19 percent.