The sound of this summer are going to come from the concerts of Taylor Swift, Jay-Z, and Harry Styles. But what about the sound of next summer and beyond?
The Project: Aloft Star contest is kicking off to find the next big star in music, not just here in the U.S., but all over the world. Aloft Hotels is teaming up with Universal Music Group on a global initiative that will identify and elevate the hottest emerging and breakthrough musical talent of tomorrow.
The Project: Aloft Star 2018 winner will have the opportunity to record a single at the legendary Capitol Studios in Hollywood. As well as this, the winner will have access to one-on-one mentoring from UMG executives to help guide them through the early stages of their career – making this contest is unlike any other opportunity out there right now.
To inspire emerging talent to enter this year’s competition, Aloft Hotels is taking some of UMG’s hottest breakthrough artists on the road, hitting the great music cities in North and Central America to host intimate music performances in the brand’s signature W XYZ® bars.