The Morning Blend


Facebook Blood Donation

Posted at 9:17 AM, Nov 07, 2019
and last updated 2019-11-07 09:17:37-05

At the Red Cross, Cliff Numark oversees the engagement of blood donors for the nation's largest provider of blood products. Over the last 15 years at the organization, his leadership and dedication to serving patients who need lifesaving blood has increased the organization’s platelet donor base; boosted the percent of O negative donations, which is the universal blood type and can be transfused to any patient; and doubled the number of blood donation appointments made digitally, making it easier for donors to schedule. Digital sources now account for nearly 40 percent of all blood collections.

Mitzy Edgecomb joined Vitalant (formerly Blood Systems) in September 2016 as vice president of donor marketing and communications. In her leadership role, Edgecomb led a two-year branding effort bringing 14 legacy brands together under a single unified brand. In addition, Edgecomb sets the strategy for national marketing, advertising and recruitment activities across Vitalant’s nationwide footprint. Prior to joining Vitalant, Edgecomb spent nearly 20 years of her career at BloodSource (now Vitalant) in northern California. During her tenure with BloodSource she served in many roles including oversight of donor recruitment, marketing, donor care, component manufacturing, hospital services and production planning. Mitzy is a graduate of California State University, Chico; receiving both her bachelor’s degree in business administration with a concentration in marketing as well as her masters of business administration (MBA). Upon completion of her MBA, Mitzy was recognized as a Graduate of Distinction by the CSU, Chico College of Business. Edgecomb has served as chairperson of the California Blood Bank Society’s donor resources committee, a member of the membership committee for America’s Blood Centers, on the board of the Association of Donor Recruitment Professionals and currently serves on the Donor Management Group of the Alliance of Blood Operators.

Hema Budaraju is the Product Director for Health at Facebook, where she leads a team focused on helping communities improve global health outcomes. As part of this role, she launched Blood Donations on Facebook starting in India in 2017, to make it easier for people to donate blood and help address the shortage of safe blood. This feature is now available in India, Bangladesh, Pakistan, Brazil and the US. Across these countries, more than 35 million people have signed up as blood donors on Facebook.