The “Everyone Wins” Nominee Gift Bags have been independently produced by Distinctive Assets for the past 17 years. They will once again be delivered to nominees in the Best Actor + Actress, Best Supporting Actor + Actress and Best Director categories. They are NOT handed out at the ceremony or at a random hotel gift suite but rather conveniently delivered to select nominees in the week leading up to the show. The “Everyone Wins” Gift Bag is, as always, a blend of fabulous, fun, quirky, trendy, useful and indulgent items meant to thrill and pamper those who may have everything money can buy but still relish one of the greatest perks of being famous: free stuff.
This year’s gift bonanza features incredible excursions to Hawaii (Waikiki Beachcomber by Outrigger) and Cabo (Flora Farms+Chileno Bay Resort+Esperanza Resort); a private in-home guided edibles tasting by Coda Signature; brilliant jewelry from Officina Bernardi; Soma sensuous silk kimono robes and the award-winning SomaINNOFIT smart bra; revolutionary health, nutrition and longevity programs from ProLon; best-in-class beauty from Instytutum, MZ Skin, Rita Hazan, Essence One and Le Céline; unlimited facial rejuvenation from Dr. Konstantin Vasyukevich; elegantly delicious macarons from Florian Bellanger’s Mad Mac NYC; fine art from Reian Williams; personal multi-sensor meditation devices from Muse; trendy therapeutic CBD products from SHEbd and Serene; top shelf liquor from A. Junod Absinthe and Próspero Tequila; luxurious pillow collections from Pillow Pops; fine bed linens from Globaltex; gifts that give back from PETA, TAPS (Tragedy Assistance Program for Survivors), The Right to Shower and HFactor Hydrogen Infused Water; and oh so much more!
“While this gift bag does always have an impressive value, that is never our goal. A great gift has nothing to do with a price tag,” says Distinctive Assets founder and noted gift expert Lash Fary. “While we no longer release an official valuation, this year’s gift bag is one of the best we have ever assembled. I am truly excited for the nominees to experience it.”
About Distinctive Assets: Distinctive Assets is a niche marketing company offering celebrity seeding, business development and branding opportunities within the entertainment industry and beyond. Distinctive Assets spearheaded the proliferation of award show swag two decades ago and boasts an impressive resume of prestigious events that includes the GRAMMYs®, Latin GRAMMYs®, Tonys, American Music Awards, Kids’ Choice Awards, BET Awards, CMA Awards and Academy of Country Music Awards. From Fortune 100 companies to start-ups, clients benefit from customized marketing solutions that leverage unparalleled experiences as well as access to top celebrities, premier events, influential media and strategic partners.