Barefoot recently released its new Rosé, offering alongside a Rosé Survey that dives into how Americans enjoy their Rosé, its geographical popularity, as well as other insights including favorite Rosé occasions and more!
Jen is happy to come on-air to showcase her tips, hacks and facts for your viewers, to help take their National Rosé Day – and entire Summer! – to the next level!
Jen Wall joined Barefoot more than 20 years ago, when the brand portfolio was comprised of just four varietals. Since then, Jen has crafted more than 20 new Barefoot varietals. She continues innovate the wine category, most recently introducing Barefoot Refresh Spritzers, which are available in cans.
WHO: Barefoot Winemaker Jennifer Wall has been dedicated to spreading the Barefoot message since 1995. She was born in Sacramento in California’s Great Central Valley, a premier agricultural region where she was first exposed to farming and viticulture. After earning her bachelor’s degree in Biology from the University of California at Santa Cruz, Jennifer worked the 1991 harvest in Sonoma County, discovering—in spite of grueling 14- to 16-hour days—that she loved winemaking.
Jennifer acquired critical winemaking skills on the job at Vinwood Cellars while taking enology classes at night. Soon, Jennifer was offered the role of Lab Director for Associated Vintage Group, a position she held for two years before accepting the role of Barefoot winemaker ahead of the 1995 harvest.
When Jennifer took the helm, the Barefoot collection comprised just four varietals and had an annual production of 140,000 cases. One of Jennifer’s key contributions on her arrival was a focus on quality, something she has always kept at the fore of her vision for Barefoot. By the time the Gallo family acquired Barefoot in 2005, there were 592,000 cases sold annually and the brand had a global reach. With further investment in the collection, Barefoot has grown to be the most-awarded wine brand in U.S. competitions and the largest bottled wine brand in the world, encompassing a diverse collection of more than 30 wines.
Jennifer has crafted more than 20 Barefoot vintages, and she continues to envision innovations for the collection, recently introducing Barefoot Fusion sparkling wines, Barefoot Refresh wines, and Barefoot Refresh in cans. She also frequently travels to spread the word of Barefoot wines and participates in the organization’s longstanding commitment to “local love” by partnering with local charities across the country. When she is not on the road or at the winery, Jennifer spends time at home with her family in Sonoma County and volunteers for Girl Scouts of America, Catwalk for a Cure and other impactful non-profits.