As COVID-19 restrictions are lifting, Americans are returning to travel again. One-quarter of Americans are planning future vacations and U.S. hotel occupancy rates are slowly rising again. Consumer research indicates that leisure trips will lead the return to travel, with many people looking to take shorter trips, closer to home, and to make the most of their travel budgets. Many will also be traveling by car due to lower gas prices and heightened concerns about air travel.
Americans are still thinking about their health and safety as they return to travel and are looking for indications from restaurants, hotels and attractions that they are committed to prioritizing travelers’ well-being. Specifically, the hotel and hospitality industries have built upon a long-standing dedication to cleanliness with enhanced protocols developed in response to the pandemic, to address those health and safety concerns.