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Local Roots creates new online farmer's market to help boost business in SWFL

New online farmer's market helps boost SWFL business
Posted at 9:11 AM, Apr 08, 2020
and last updated 2020-04-08 10:42:55-04

FORT MYERS, Fla. — Farm-fresh products and artisan goods from across Southwest Florida can now be found online.

Local Roots says it's a new way to help their local vendors struggling to find business.

Due to the coronavirus, Local Roots went from running ten local farmer's markets to now only three in Sanibel, Captiva, and Estero.

For more than a decade, founders Betsy Ventura and Jean Baer have linked more than 100 local vendors to customers in SWFL.

They recently launched a new website that acts as an online farmer's market offering a variety of 200 local products.

So far, they say vendors and shoppers have appreciated the new option to buy online.

“They went from being shut down to having an outlet they can still sell their croissants or pastas. A farmer still has a place to sell his tomatoes and peppers that are all growing right now in it's peak season," said Ventura.

The online shop offers new options for delivery and curbside pick up at three different sites.

Baer is also encouraging people to continue buying local products at their three markets still open.

She says they've implemented additional social distancing and sanitation, so shoppers can safely enjoy their visit.

For more information on Local Roots, click here.

To find their new online shop, click here.