Viewer's Voice: City of Fort Myers branding survey

Posted at 12:47 PM, Jul 15, 2016
and last updated 2016-07-15 12:47:33-04

FORT MYERS, Fla. -- Is there anything wrong with Fort Myers' image?  That's a question many of you are responding to after a Fox 4 report that the city is spending $100,000 on a survey to consider rebranding.

Thursday, the city released a statement saying the goals of the project include improving perceptions of the city, to attract new residents and talent, and drawing customers to local businesses.  And the city says the $100,000 cost is for the rebranding project as a whole, not just the survey.  They also clarify the city slogan -- "City of Palms" -- is not going to change.

Four in Your Corner's Miriam Zamorano and Chris Shaw are sharing your views this Viewer's Voice.