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Splash Mountain at Disney's Magic Kingdom in Florida to be 'reimagined' following racial outcries

Iconic attraction will be rebranded using 'The Princess and the Frog' theme, Disney says
Splash Mountain at Disney's Magic Kingdom in Florida to be 'reimagined' following racial outcries
Posted at 1:19 PM, Jun 25, 2020
and last updated 2020-06-25 13:19:47-04

One of the most iconic attractions at Walt Disney World in Florida is getting a major makeover in the wake of a racial controversy.

The Disney Parks Blog posted on Thursday that Splash Mountain at the Magic Kingdom will soon be "completely reimagined" using the theme of the award-winning animated Disney film, "The Princess and the Frog."

"We pick up this story after the final kiss, and join Princess Tiana and Louis on a musical adventure – featuring some of the powerful music from the film – as they prepare for their first-ever Mardi Gras performance," the Disney Parks Blog wrote.

The major change comes just weeks after a petition on Change.org demanded Disney re-theme Splash Mountain, claiming the ride is "steeped in extremely problematic and stereotypical racist tropes from the 1946 film Song of the South."

The petition called on Disney to change the theme of the attraction to "The Princess and the Frog."

It should be noted that while the petition first went online on June 1, Disney said on Thursday that Imagineers have been working on this rebranding project "since last year."

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Splash Mountain, a log flume attraction which takes riders through scenes from "Song of the South," opened in 1992 in the Frontierland section of the Magic Kingdom.

Disney said the ride will be reimagined at both Walt Disney World in Florida and Disneyland in California.

"Tiana is a modern, courageous, and empowered woman, who pursues her dreams and never loses sight of what’s really important," the Disney Parks Blog wrote on Thursday. "It’s a great story with a strong lead character, set against the backdrop of New Orleans and the Louisiana bayou."

Disney said conceptual design work is underway on the changes to Splash Mountain, but there is no timeframe for when the makeover will be finished.

Magic Kingdom and Disney's Animal Kingdom in Florida are set to reopen on July 11, while EPCOT and Disney's Hollywood Studios will reopen on July 15.

It's unclear if the current version of Splash Mountain will be in operation when the Magic Kingdom reopens.