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Twitter's 140-character max to stay

Posted: 3:50 PM, Mar 19, 2016
Updated: 2016-03-19 19:50:54Z

Twitter, a popular social media platform that has struggled in recent months to gain new users, has opted to do away with plans to allow its users to write more than 140 characters in a single post. 

Twitter's CEO Jack Dorsey said on Friday during NBC's Today Show that after testing expanded posts, Twitter will keep people within the 140 character confines. 

In January, Twitter began looking into allowing users to post up to 10,000 characters. The move was seen by many to help revive Twitter after slumping numbers. Dorsey said that while Twitter is not expanding the number of characters people can use in a tweet, Twitter will continue to change. 

Twitter's stock value has fallen considerably in the last two years. Twitter's stock price peaked at $69 in early 2014, but has fallen to a low of $15.72 in February and is currently at $16.83.

Part of the reason for the decline is Twitter saw fewer active users in the fourth quarter of 2015 compared to the third quarter of the year. It was the first time in the company's history where its active user base did not grow. Twitter had 305 million active users in the final quarter of 2015 compared to 307 million active users in the company's previous quarter.