Tourism campaign involving yetis a big hit

Posted at 6:21 AM, Apr 04, 2016
and last updated 2016-04-04 14:09:23-04

CLEARWATER, Fla. (AP) - Pinellas County's tourism marketers continued their streak of clever campaigns aimed at cold winter cities this winter with ads that featured yetis frolicking at top tourist destinations.

The Tampa Bay Times reports ( the yeti campaign by Visit St. Pete Clearwater was dispatched to New York, Boston and Chicago to market St. Petersburg and Clearwater to northerners during the coldest months of the year.

The campaign encouraged potential vacationers to visit a website filled with photos and videos of the hairy white beasts playing volleyball, enjoying margaritas and doing yoga.

The $2.5 million winter marketing campaign ran from the beginning of the year until the end of March.

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NOTE: The Associated Press previously reported erroneously the amount that the county tourism agency arm spent on a marketing campaign. The correct amount is $2.5 million dollars, not $2.5 billion.