Survey: Smartphone shoppers to spend more during holidays
More and more shoppers will not only just grab their wallet when doing their holiday shopping, according to a new survey. Video by fox4now.comvideo
NAPLES, Fla. - More and more shoppers will not only just grab their wallet when doing their holiday shopping, according to a new survey.
According to a Deloitte's survey, many are using their smartphones to compare prices, which will result is spending more on holiday gifts when they believe they are getting a sweet deal.
"We see a lot of people especially starting last year coming in with their smartphone," said Brian Abalos, a spokesperson for the Naples North Super Target on Immokalee Rd.
The survey shows shoppers who hit the shopping isle with their smartphone in hand will spend an average of $1,428 on gifts.
"They're using them to look up products you know...kind of compare different things...see where the best deals are at."
A Deloitte breakdown shows what customers will be using their smartphones to do when they hit the stores during the shopping season.
68% of smartphone shoppers plan to use their device to find retail locations, while 58% will check prices and 50 percent to get product information before making a purchase.
Major retailers such asTarget realize that smartphone users pose a significance impact on their business and they are responding by catering to them.
At Target, customers can download an app to scan barcodes to toys that are not in stock in order to purchase them online with free shipping.
It is another way for retailers not to lose your business to other stores.
That’s because stores like Target keep an iPad on hand to price match - in an effort to keep customers from walking out and doing business elsewhere.
The process means customers could spend more if they believe they are getting a deal.
Target will further reinforce their commitment to smartphones shoppers by offering door buster deals to smartphone shoppers on Black Friday.