Don't love your butt? Why the American Cancer Society says you should

Find out more Saturday when you join Patrick Nolan at the "Scope For Hope" Run & Walk at Hammond Stadium

CREATED Mar 26, 2014

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SOUTH FORT MYERS, Fla. - Do you ever feel bashful about your behind?

The American Cancer Society is launching a new campaign to get you over that - in the interest of your health.

The group is launching a "Love Your Butt" campaign to encourage more people to get screened for colorectal cancer. 

And this weekend, you have a chance to find out more about how to do it - while enjoying a fantastic community event. 

You've invited to join Fox 4 anchor Patrick Nolan this Saturday morning for the the 4th annual"Scope for Hope" Run/Walk Event tobBenefit local cancer patients.

It's at the Minnesota Twins' spring training home (and home of the Fort Myers Miracle) Hammond Stadium located at 14100 Six Mile Cypress Parkway in South Fort Myers.

The event aims to raise funds and promote education and screening for colorectal cancer.

The event is put on by 21st Century C.A.R.E. foundation, the Fort Myers-based nonprofit that provides support and assistance to cancer patients in need.
 
You can register the morning of the event or, if you would rather skip the running and walking, come and by and get lifesaving information for free.
 
The race day schedule opens with registration at 7:00 a.m..
 
The 5K timed run starts at 8:00 a.m.
 
The 2 mile walk starts at 8:10 a.m.
 
And the Kids Fun Run starts at 9:15 a.m.  
 
Awards will be provided in the 5K run to the top male and female finisher overall, and for Masters (40 and above), Grandmasters (50 and above) and Senior Grandmasters (60 and above).
 
The first three places in the 5K race in 15 age categories, male and female, will receive a medal.
 
And all participants in the kids fun run will receive a medal.
 
Registration fees are $25 for adults, $15 age 17 and under, through March 25; $30 for adults and $20 for 17 and under, March 26 - 28; and Race day registration is $35 for all ages.
 
The first 300 people registered will receive a race t-shirt and gift bag.
 
The event's goal is to raise funds and erase the stigma behind colorectal cancer, coinciding with Colorectal Cancer Awareness month, observed in March.
 
All of the funds will remain in Southwest Florida and will be used for colorectal cancer screening, treatment and follow-up care, financial assistance for colorectal cancer patients in need, and educational programs related to colorectal cancer.
 
In 2012, funds raised for Scope for Hope were used to provide financial assistance for 43 colon cancer patients in the community.
 
The program was also able to screen 57 people for colorectal cancer; potentially saving 57 lives. 
 
Athlete and colon cancer survivor Vera Owens co-founded Scope for Hope along with her physician and fellow runner, Board Certified Colorectal Surgeon Janette Gaw, M.D. with The Colorectal Institute. 
 
"Colorectal cancer is the second leading cause of cancer deaths in the country, but it is preventable and treatable when caught early," says Dr. Gaw.  
 
"This is one of 21st Century C.A.R.E. foundation's largest fundraisers and an important one as it allows us to screen and treat people in the community for colorectal cancer who otherwise couldn't afford it," adds Dr. Gaw.